PMTCT World Cup TV Spots
Theis two TV spot is one of two that were launched ahead of the World Cup in 2014 as part of its Prevention Mother-to-Child Transmission (PMTCT) program.
These TV spots were aired through national TV stations to encourage men to get tested for HIV and to help reduce the spread of HIV during the tournament. A team of top Ivoirian singers such as Pat Saco, the lead singer of the group 2000 and Yodé, a “zouglou music” signer has agreed to lend their star power to the campaign that promotes free HIV testing. There was also a TV interview about the campaign.
Links to spots and TV Interview:
- http://youtu.be/-r4A_h5iAso (TV spot 2)
- http://youtu.be/KnQUl6WuKZc (TV interview)
Source: Johns Hopkins University Center for Communication Programs
Date of Publication: March 25, 2019
SIMILIAR RESOURCES
Tools
Examples
- Guide de Formation Conseil Dépistage du VIH au niveau Communautaire: manuel à l'intention du personnel non médical
- Family Planning Discussion Topics for Voluntary Counseling and Testing
- Plan Stratégique National de Plaidoyer en matière de lutte contre le Paludisme (PSNPP) en Côte d'Ivoire 2018-2023
- Zika and Pregnancy: Questions and Answers
- Healthy Timing and Spacing of Pregnancy Fact Sheet
- Community Communication MNCH e-Manual: Participatory Health Promotion Sessions
- Advocating for Social and Behavior Change in Family Planning Programs: A Message Framework
- Men's Reproductive Health Curriculum
- Beyond the ABCs of FTPs: A Deep Dive into Emerging Considerations for First Time Parent Programs
- Love, Children and Family Planning: Seven Discussion Guides for Christian Small Groups