Communication plays a powerful role in addressing behavioral barriers and shaping demand for health products and services. Uptake of short-acting methods of contraception and combined use of ORS and zinc to manage child diarrhea remains low in India.
Social marketing as a public health intervention has existed for several decades and is familiar to donors and governments in many countries. In some cases, it may be necessary to advocate for the intervention when its benefits and potential health impact are not well understood by local stakeholders.
Objectifs 2020 : des avancées disparates. Le rapport de l’ONUSIDA sur l’épidémie mondiale de sida fait état d’un échec accentué par la COVID-19.
Breakthrough RESEARCH, under work led by ideas42, applied behavioral design to assess the behavioral challenges that prevent providers in Zambia from providing respectful maternal care (RMC) in urban and rural health care settings.
Breakthrough RESEARCH is designing three complementary studies in Zambia, Nigeria, and Democratic Republic of Congo to evaluate the impact of integrated social and behavior change (SBC) programs.
The physical distancing being practiced by millions all over the world has had an interesting side effect - many people who were taking PrEP (pre-exposure prophylactics) to avoid contracting HIV have stopped taking their daily doses since they do not plan to have sexual contact for the forseeable future.
“Tasankha” was a multi-media effort under the BRIDGE II Project, a USAID-funded five year behavior change communication program focused on promoting normative behavior change and increasing HIV preventive behaviors among the adult population in 11 districts in the southern region of Malawi,
Running from 2003-2009, BRIDGE I was designed to energize change in the way Malawians think and speak about HIV/AIDS and more importantly, in how they act.
Funded by USAID, and running from 2004-2012, HCP was a global project managed by JHU CCP, to develop and implement communication strategies and strengthen capacity in social and behavior change communication (SBCC) for improved health in Uganda. Working in partnership with the Ugandan government and its partners, including USAID Implementing Partners, the project focused primarily on HIV prevention, care, treatment, and support; sexual and reproductive health of young people; family planning; malaria control; and TB control; while strengthening national SBCC capacity.
ISHI was a behavior change communication campaign directed to Tanzanian youth to help them understand the risks associated with HIV/AIDS and to help them learn ways to protect themselves. The overall campaign objective was to increase the number of young men and women who believe they are at personal risk of contracting HIV/AIDS and to motivate them to adopt protective behaviors. The key message for ISHI phase II was “You cannot tell by knowing."
This website is made possible by the generous support of the American People through the United States Agency for International Development (USAID) under the Health Communication Capacity Collaborative (HC3) Cooperative Agreement #AID-OAA-A-12-00058. On-going support is provided by Breakthrough ACTION with support from USAID's Bureau for Global Health, under Cooperative Agreement #AID-OAA-A-17-00017. Breakthrough ACTION is based at the Johns Hopkins Center for Communication Programs (CCP). The contents of this website are the sole responsibility of Breakthrough ACTION and do not necessarily reflect the views of USAID, the United States Government, or Johns Hopkins University.