HIV and AIDS

In 2011, the Support for Service Delivery Integration (SSDI)-Communication was implemented by JHU/CCP in collaboration with Save the Children. SSDI-Communication developed and disseminated behavior change communication materials on 6six priority health areas- family planning and reproductive health, malaria, HIV/AIDS, maternal, neonatal and child health, nutrition, and WASH.

Communication plays a powerful role in addressing behavioral barriers and shaping demand for health products and services. Uptake of short-acting methods of contraception and combined use of ORS and zinc to manage child diarrhea remains low in India.

Social marketing as a public health intervention has existed for several decades and is familiar to donors and governments in many countries. In some cases, it may be necessary to advocate for the intervention when its benefits and potential health impact are not well understood by local stakeholders.

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