The Transform/PHARE project developed innovative approaches to enhance health-related behavior change programming and family planning outcomes by adapting novel techniques from marketing, advertising, human-centered design, and behavioral economics.

Le projet Transform/PHARE a développé des approches innovantes pour optimiser la programmation du changement de comportement en matière de santé et les résultats de la planification familiale (PF) en adaptant de nouvelles techniques issues du marketing, de la publicité, du design centré sur l’humain et de l’économie comportementale.

The Pere Burkinbila taught fathers how to educate their sons on reproductive health and also challenge male-oriented social norms and practices. 

This summary served as pre-reading for the Innovations Lab workshop conducted in Ouagadougou in October 2017. It provides an overview of Family Planning with special emphasis on the role of men in Burkina Faso.

This emerging learning document details the lessons learned from the first phase of the Didier comic book series in Cote d’Ivoire, which focused on engaging young men in the informal sector on sexuality, family planning and relationships.

Transform/PHARE (PHARE), a USAID-funded and PSI-powered social and behavior change program, worked across Benin, Burkina Faso, Côte d’Ivoire, and Niger to break down social barriers as an entry point to generate demand for voluntary family planning and reproductive health (FP/RH) care.

This webpage introduces the concept of audience segmentation and provides examples of how it was applied in the Transform/PHARE project.

This webpage introduces the concept of male engagement and provides examples of how it was applied in the Transform/PHARE project.

This webpage introduces the Innovation Lab project, implemented in Burkina Faso under Transform/PHARE.

Didier is a human-centred design (HCD) activity seeking to engage and promote dialogue among young men working in the informal sector of the economy and their partners about contraception and family planning (FP).