Project Example

Focus Group Participant Recruitment Screener

This is a sample Screener from the It All Adds Up to Cleaner Air Campaign. The screener allows the program to recruit the right kind of participants for a focus group discussion by asking certain questions. These questions help identify whether the participants are representative of the intended audience and match the criteria set for the test audience. Participants qualify or disqualify for the study based on their responses.

Source: US Department of Transportation

Date of Publication: March 25, 2019