Callaloo Radio Drama

Callaloo is a locally-written and produced serial drama that depicts characters facing troubling changes and decisions relating to pressing issues of personal health and the health of their surrounding environment; issues that individuals living throughout the Caribbean are facing in their everyday lives.

This serial radio drama component of a PCI Media Impact’s larger My Island—My Community communications program. As a strategic Communications for Behavior Change program, this program uses Callaloo as well as radio call-in shows and community mobilization campaigns to build knowledge, shift attitudes and change behaviors of their audience members around critical issues the Caribbean is facing. The three target issues discusses are:

  • Increasing resilience to climate change in coastal communities by promoting natural solutions
  • Conserving biodiversity by improving solid waste management practices
  • Reducing HIV infection rates (particularly among youths) while increasing good practices relating to sexual and reproductive health
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