Project Example

IUD for Postpartum Women [TV Spot]

This short TV advertisement was created for the India Ministry of Health and Family Welfare – Family Planning division to promote the post-partum IUCD insertion (PPIUCD). This was released on World Population Day – 11 July 2013. The ad shows a couple about to go to the hospital to have a baby. When she is being examined, she asks the nurse about the postpartium IUCD. The nurse explains the benefits of the device. The end of the ad shows the happy couple with their new baby.

Source: Population Services International (PSI)

Date of Publication: March 25, 2019