Project Example

Monitoring the Quality Assurance Branding Campaign Confiance Totale in Côte d’Ivoire

Breakthrough RESEARCH has conducted a study to monitor the Family Planning (FP) quality assurance branding campaign in Côte d’Ivoire called Confiance Totale.

Implemented by Breakthrough ACTION, Confiance Totale (French for Complete Trust) aims to increase demand for and use of quality FP services in Francophone West Africa.

The monitoring study, conducted by Breakthrough RESEARCH, sought to determine:

  1. The level of unprompted recall of the Confiance Totale campaign among target beneficiaries
  2. Whether recall of the campaign was associated with higher levels of:
    • Perceptions of FP safety
    • FP-related social norms
    • Self-efficacy
    • Spousal communication about FP
    • Intention to talk to a partner about FP
    • Intention to seek FP information at a health facility
    • Intention to use FP, and current use of FP methods

For more information contact Leanne Dougherty,

Source: Breakthrough RESEARCH/Population Council

Date of Publication: June 18, 2021