Project Example

Materiaux de Campagne Tester Traiter TOT – Materials from Test and Treat TOT Campaign, Côte d’Ivoire

In collaboration with the National AIDS Control Programme, Breakthrough ACTION launched a campaign in March 2020 in the fight against HIV in Côte d’Ivoire. The campaign is intended to improve retention in 31 high-volume priority care sites for people living with HIV in Abidjan.

Breakthrough ACTION will communicate widely about new developments in the fight against HIV that are little known to the general population and to people living with HIV, including the effectiveness of ARVs, which is further strengthened with the introduction of a new high-quality antiretroviral therapy called Tenofovir-Lamivudine-Dolutegravir.”

The campaign will use community radio stations covering the 31 priority sites, social media, popular Abidjan Facebook and web influencers, and health center waiting rooms to create individual and collective awareness and inspire people to practice behaviors to help make HIV manageable and controllable.

This document is a description of the campaign.

Below are campaign posters for specific audiences:

Youth 15-24

Men ages 35 and up

Women ages 35 and up

General Population

Source: Breakthrough ACTION/Johns Hopkins Center for Communication Programs

Date of Publication: January 19, 2021