Project Example

PMTCT World Cup TV Spots

Theis two TV spot is one of two that were launched ahead of the World Cup in 2014 as part of its Prevention Mother-to-Child Transmission (PMTCT) program.

These TV spots were aired through national TV stations to encourage men to get tested for HIV and to help reduce the spread of HIV during the tournament. A team of top Ivoirian singers such as Pat Saco, the lead singer of the group 2000 and Yodé, a “zouglou music” signer has agreed to lend their star power to the campaign that promotes free HIV testing. There was also a TV interview about the campaign.

Links to spots and TV Interview:

Source: Johns Hopkins University Center for Communication Programs

Date of Publication: March 25, 2019