Project Example

Post Pregnancy Family Planning Project

The Post Pregnancy Family Planning is a four-year Project (2017-2021) funded by the Bill and Melinda Gates Foundation and Merck for Mothers aimed at providing post-pregnancy clients with the information and services they require to commence the use of family planning services. The Project is implemented in the private sector which provides services to sixty-five per cent of its citizens.

The Post pregnancy period is the period of pregnancy through one-year post-pregnancy, it includes miscarriages and any pregnancy that does not result in a live birth. Project interventions are integrated along the Maternal and Child Health (MCH) continuum of care services; antenatal, delivery, immunization, postnatal and any interaction the post-pregnancy client has with the health system.

In-clinic mobilization is the focus of demand generation activities targeting a high number of women during antenatal and immunization clinics with social mobilization materials specifically developed to address the needs of the post-pregnancy woman and her partner.

The demand generation approaches

  • Increase demand for family planning services among post-pregnant women both in the clinic when they are attending MNCH services and in the communities
  • Reduce ideational barriers linked to knowledge, reduce misperception, spousal communication, self-efficacy, risk perception for post-pregnancy women and families
  • Address the low perception of quality family planning services in the private sector.

Project materials here.

Source: Johns Hopkins Center for Communication Programs

Date of Publication: November 21, 2020