Project Example

Using Artificial Intelligence to Craft Clear Air Campaigns

This article looks into the use of artificial intelligence in clean-air campaigns in India. Artificial intelligence tools can provide efficient frameworks to design and propagate clean air campaigns for the greatest online reach and effectiveness.

Air pollution causes nearly two million deaths in India every year. As many as 21 out of the 30 most polluted cities in the world are in India. Yet, public outrage and civic action towards air pollution are sporadic and scattered, peaking during Diwali but remaining low-key for the rest of the year.

In light of this trend, Clean Air Fund and Quilt.AI studied the history and impact of 30 major environmental and public health campaigns in India since 2015. We sought to answer some key questions: What makes a campaign effective? What are the communication cues adopted by them? What is the role of timing and semiotics?

Source: India Climate Dialogue

Date of Publication: February 21, 2023