Zanzibar Communication Strategy for Malaria Control, 2008-2012

This strategy has four priority intervention strategies which include case management, control of malaria in pregnancy through Intermittent Preventive Treatment (IPT), Integrated vector Control, and Community Involvement and Participation. In order to effectively address the above four interventions, Zanzibar’s Malaria Control Program developed this strategy to guide malaria communication activities for all partners working in the four malaria interventions. The partnership includes donor agencies, key ministries, the private sector, the civil society at all levels and communities.

The main communication challenges addressed in the strategy are:

• Misconceptions and misperceptions about the causes of fever and malaria
• Lack of recognition of early signs and symptoms of uncomplicated or severe malaria for children under five years of age
• The importance of seeking appropriate treatment within 24 hours from the onset of illness for children under five years of age
• The proper treatment for malaria
• Self-medication as the first response to malaria or fever
• Lack of compliance to the treatment policy and guidelines

Source: Zanzibar Malaria Control Program-ZMCP

Date of Publication: March 25, 2019