SBCC for Malaria in Pregnancy: Strategy Development Guidance

This Implementation Kit (I-Kit) was developed to help social and behavior change communication (SBCC) and malaria in pregnancy (MiP) program managers and stakeholders address identified gaps and improve SBCC strategies and interventions for MiP, especially those interventions that target healthcare workers. This guidance is divided into four sections:

1. Integrating MiP Issues into an SBCC Situation Analysis
2. Segmenting MiP Audiences and Developing Problem Statements
3. Choosing Measurable MiP Communication and Behavior Objectives
4. Drafting the MiP Section of a Malaria SBCC Strategy Document

Research has identified several barriers to the delivery and use of MiP prevention and treatment services in sub-Saharan Africa. These barriers occur at the individual, social, environmental and health system levels. A 2015 President’s Malaria Initiative (PMI) literature review of activities and programs designed to increase service provider adherence to MiP guidelines found few examples of SBCC activities targeting service providers, despite a growing body of evidence that healthcare workers’ attitudes are a key determinant to the use of MiP services.

Moreover, many SBCC activities are not strategically developed, and miss opportunities to improve their reach and impact. With these gaps in mind, this reference guide was developed to help SBCC and MIP program managers and stakeholders address some of these gaps and improve SBCC strategies and interventions for MIP, especially those interventions that target healthcare workers.

Last modified: April 13, 2020

Language: English