In 2017, Islamic Relief Worldwide piloted protective and inclusive programming in six countries. For the pilots, the humanitarian organisation created several tools, including an intersectionality framework to help understand gender identities, their social positions and immediate and strategic impacts.
Middle East, North Africa, and Greater Arabia
The Hygiene and Behavior Change Coalition (HBCC) created these spots and produced them in a variety of languages.
This 4-volume training toolkit on men who have sex with men (MSM) programming for the Middle East and North Africa (MENA) region was developed jointly by the International HIV/AIDS Alliance and Joint United Nations Programme on HIV/AIDS (UNAIDS).
The goals of this communication strategy are:
- Improve knowledge of certain practices such as the risk of children playing / handling poultry and hygienic means to dispose poultry wastes.
- Increase the percent of the public who believe that they could be infected by AI (i.e. increase the perception of possible risk for individuals) and / or who think that their children could be at serious risk if they handle poultry.
This 1.5 minute TV spot explains how AI is passed from birds to humans, and how it is passed between humans. It offers practical advice for prevention, including how to cook food, hand washing, and other prevention techniques related to chicken farming.
These TV spots were developed as part of the Communication for Healthy Living project in Egypt, and address correct handwashing, dealing with infected birds, and general information about Avian Flu.