The Transform/PHARE project developed innovative approaches to enhance health-related behavior change programming and family planning outcomes by adapting novel techniques from marketing, advertising, human-centered design, and behavioral economics.
Le projet Transform/PHARE a développé des approches innovantes pour optimiser la programmation du changement de comportement en matière de santé et les résultats de la planification familiale (PF) en adaptant de nouvelles techniques issues du marketing, de la publicité, du design centré sur l’humain et de l’économie comportementale.
In RISE II, the Resilience Food Security Activity partners use a variety of social and behavior change (SBC) approaches, including community mobilization, interpersonal communication through peer group activities, and mass media, to address priority health behaviors.
These videos were produced by the Niger National Malaria Control Program to maintain the public's awareness about malaria during the COVID-19 pandemic. The videos are in Hausa and Zarma.
Transform/PHARE (PHARE), a USAID-funded and PSI-powered social and behavior change program, worked across Benin, Burkina Faso, Côte d’Ivoire, and Niger to break down social barriers as an entry point to generate demand for voluntary family planning and reproductive health (FP/RH) care.
This webpage introduces the concept of audience segmentation and provides examples of how it was applied in the Transform/PHARE project.
This webpage introduces the concept of male engagement and provides examples of how it was applied in the Transform/PHARE project.
This webpage introduces the Engaging Religious Leaders project, implemented in Niger under Transform/PHARE.
This webpage introduces the Sarari project, implemented in Niger under Transform/PHARE.
This webpage introduces the concept of provider behavior change and provides examples of how it was applied in the Transform/PHARE project.