This is a report on the advanced audience segmentation activities carried out in Burkina Faso, Tanzania, and Pakistan.
The report covers:
The HCC Pakistan endline survey aimed to evaluate the extent to which the HCC program achieved its program objectives among the target population.
This report covers the Health Communication Component project in Pakistan, 2014-2017.
This 17 minute video tells the story of three men who meet in a delivery room waiting room, one awaiting the birth of his first child and one awaiting the birth of his second, three years after the first.
This 20 minute video tells the story of a young couple who have recently had their first child. There is family pressure for them to have another child soon.
This curriculum was designed for social and behavior change communication professionals in Pakistan, but can be adapted for use in other countries. The purpose of the course is to change the common perception that entertainment cannot educate.