This toolkit includes counseling cards in Urdu for 22 distinct health topics related to Maternal and Child Health. The counseling cards are intended to support Pakistani Lady Health Workers as they conduct household visits. Each card follows a three-step counseling process informed by cognitive behavioral therapy.

This report was produced In order to identify the most effective media for the Health Communication Component Focal Districts in Pakistan.  It gathers and analyzes data from various sources, particularly large-scale national surveys, with district-level information and consultative sessions held for the purposes of 360-degree analysis

This brochure was produced to supplement the MNCH messages communicated by Ulama in their sermons and raise awareness about MNCH topics. The brochure contains 13 distinct behavior change message on MNCH. Ulama shared brochures among their audience after they delivered sermons on MNCH issues at Friday prayer.

This booklet was used as part of the Ulama Initiative. It served as the primary source of material for ulama (Muslim scholars) in their advocacy work at the community level. It includes key information and messages that ulama can give about maternal, neonatal, and child health topics.