SKY Girls Social Marketing Handbook
The SKY Girls Social Marketing Handbook is a users’ guide to developing and launching a social marketing program. It sets out the different stages of program creation and implementation, from selecting a target market to designing your launch strategy and measuring the success of the program.
This handbook is informed by lessons learnt through implementing SKY Girls: a multimedia empowerment program aimed at adolescent girls. Throughout, it draws on examples and insights from the SKY Girls implementers.
It is designed for individuals or organizations who already know which societal challenge they are seeking to address, and are considering a social marketing approach.
Last modified: January 23, 2023
Source: Good Business
Year of Publication: 2022