Health Communication Component, Pakistan – Music Videos and Jingles

This page provides a series of music videos and jingles produced as part of the Pakistan Health Communication Component project, 2014-2018.

Included are:

• Roshan – promotes indigenised solutions to local problems and communal support and harmony in overcoming barriers to accessing health care services, especially for improving mother and child health.
• Paiman – promotes the responsibility of family members especially of husband for providing extra care to a pregnant woman with the aim of insuring an improved maternal and neonate outcomes.
• Maa – portrays the story of a boy whose mother died giving him birth due to unpreparedness and how he spent his childhood and adulthood trying to imagine how she looked and how he lost the love.
• Zindagi – promotes the responsibility of family members for providing extra care to a newborn with the aim of insuring an improved neonate and child outcomes.

Source: USAID, Johns Hopkins Center for Communication Programs

Date of Publication: March 25, 2019