COVID-19 Prevention Campaign: Facebook Page Posts

Breakthrough ACTION/Johns Hopkins Center for Communication Programs

The Breakthrough ACTION Guatemala COVID-19 Prevention Campaign developed a set of Facebook posts to raise awareness that COVID-19 threat continues in Guatemala.

The posts remind the population that it is everyone's responsibility to do key prevention behaviors (Wash your hands, Maintain physical distancing, and Wear a mask) at critical moments of elevated risk such as visiting family or friends, going to work, or going to do daily errands. The slogan of the campaign is "Si Toca Salir, Toca Cuidarse".