COVID-19 Prevention Campaign: Radio Spots - Si Toca Salir, Toca Cuidarse

Breakthrough ACTION/Johns Hopkins Center for Communication Programs

The Breakthrough ACTION Guatemala COVID-19 Prevention Campaign developed a set of six radio spots to raise awareness that COVID-19 threat continues in Guatemala.

The radio spots remind the population that it is the responsibility of all Guatemalans to perform key prevention behaviors (Wash your hands, Maintain physical distancing, and Wear a mask) at critical moments of elevated risk such as visiting family or friends, going to work, or going do daily errands.

The slogan of the campaign is "Si Toca Salir, Toca Cuidarse". Each radio spot was contextualized for the following locations: El Progreso, Guatemala, Huehuetenango, Izabal, Nebaj, Quetzaltenango, Sacatepequez, Solola, and Totonicapan.

Key behaviors promoted are maintaining physical distancing, washing hands, and wearing a mask.

Spots were created in multiple languages: Spanish, Ixil, and Quiche. To gain access to spots in languages other than Spanish, please contact