Project Example

Campagne Tester Traiter TOT

In collaboration with the National AIDS Control Programme, Breakthrough ACTION launched a campaign in March 2020 in the fight against HIV in Côte d’Ivoire. The campaign is intended to improve retention in 31 high-volume priority care sites for people living with HIV in Abidjan.

Breakthrough ACTION will communicate widely about new developments in the fight against HIV that are little known to the general population and to people living with HIV, including the effectiveness of ARVs, which is further strengthened with the introduction of a new high-quality antiretroviral therapy called Tenofovir-Lamivudine-Dolutegravir.”

The campaign will use community radio stations covering the 31 priority sites, social media, popular Abidjan Facebook and web influencers, and health center waiting rooms to create individual and collective awareness and inspire people to practice behaviors to help make HIV manageable and controllable.

Campaign Materials are here.

Source: Breakthrough ACTION/Johns Hopkins Center for Communication Programs

Date of Publication: April 13, 2020