NURHI Get it Together Creative Brief
These creative briefs are the overarching guides to the Get it Together campaign – NURHI’s flagship mass media approach. Each brief contains background, significant determinants of behavior, target group, campaign objectives, positioning statement, calls to action, creative considerations, messaging, and technical specifications.
In 2012 a midterm evaluation (Measurement, Learning & Evaluation of the Urban Health Initiative: Nigeria 2012 Midterm Survey) showed considerable improvements in Family Planning knowledge and behavior across the four Nigerian cities. The evaluation showed increases in the knowledge of family planning methods from baseline to midterm across all cities for both men and women. More than 98 percent of men and women have correct knowledge (spontaneous or probed) of at least one family planning method at midterm. The largest increases were observed in Kaduna — a 23 percentage-point increase for women and a 19 percentage-point increase for men.
Source: Johns Hopkins University Center for Communication Programs
Date of Publication: March 25, 2019
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- Community Communication MNCH e-Manual: Participatory Health Promotion Sessions
- Creating Mobile Health Solutions for Behaviour Change: A Study of Eight Services in the mNutrition Initiative Portfolio
- “Because my Husband and I Have Never Had a Baby Before…” Results and Lessons from Interventions with First-Time Parents in Madagascar, Mozambique, and Nigeria
- Factors Impacting Use of Health Services by First-time/Young parents: A Formative Research Toolkit
- Lessons Learned from an Integrated Approach for Reaching First-time Young Parents in Nigeria
- Family Planning Counselling Kit
- Birth Spacing and Family Welfare Sermons
- The ECHO Study Report
- The (re)solve Project