Project Example

Reproductive Health Communication Strategy Implementation Guide

The overall purpose of this implementation guide is to:

  • Ensure coordination and synergy of RH/FP SBCC programming
  • Ensure consistent SBCC on RH/FP
  • Set the stage for scale and impact
  • Define a common measurement for success

The implementation guide thus outlines the roles and activities of the GOK and partners at national, regional, and county levels. Developed through a consultative process with the RH Communication Technical Working Group (TWG) and partners, the guide will assist stakeholders working in RH/FP to develop SBCC programs and activities that are aligned with the RH Communication Strategy.

The guide spells out the rollout plan at the national, regional and district levels, offers guiding principles, guidelines for which materials and messages to use, outlines a communication matrix, and explains evaluation methodologies.

Source: Kenya Ministry of Health and Sanitation

Date of Publication: March 25, 2019