Research to Action: Designing Communication on Child Feeding in Bangladesh [Case Study ]
The case study highlights 3 phases of this project: building a strategy, concept testing, and pretesting. Alive and Thrive (A&T) draws upon scientific evidence, assessments of infant and young child feeding (IYCF) practices, and programmatic experience globally and in Bangladesh. The comprehensive program strategy includes these elements: policy dialogue, community-based and media activities, promotion of a micronutrient powder to fortify home foods and handwashing before feeding young children, and rigorous monitoring and evaluation.
Source: FHI 360, Alive & Thrive
Date of Publication: March 25, 2019
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