The ‘zooming-in’ approach to improve malaria-related indicators: Lessons learnt from Uganda
This is a learning brief detailing Malaria Consortium’s latest Behavior Change experience implementing the ‘Zooming-in’ Approach in Uganda, which targeted households who didn’t practice malaria prevention behaviors and, therefore, contributed to high test positivity rates. A key step was to identify and train key influencers — individuals who displayed uncommon, but positive, behaviors that could influence others — who visited households to promote positive behaviors. The paper discusses results, learning and makes recommendations for future programming.
Source: Malaria Consortium
Date of Publication: October 21, 2022