Project Example

Wazazi Nipendeni – Prevention of Malaria in Pregnancy TV Spot

This 1-minute TV spot is part of the multi-channel Wazazi Nipendeni (Love me, Parents) campaign which aims to integrate all safe motherhood health areas under one platform, including early and complete ANC attendance, malaria prevention, the prevention of mother to child transmission of HIV (PMTCT), individual birth planning and safe delivery.

In the original version of the spot, the couple was shown happily interacting with their children, and the husband helping around the house, followed by a flashback to the pregnancy time period. The pretest audience felt this was too confusing, so the spot was redone to take place in the present only.

The final version of the spot shows a couple struggling to get to the clinic, but finally arriving there, emphasizing the importance of doing whatever it takes to get two doses of SP (Sulfadoxine-pyrimethamine) to prevent malaria in pregnancy.

Source: Johns Hopkins University Center for Communication Programs, Ministry of Health and Social Welfare Reproductive and Child Health Section (MOHSW-RCHS)

Date of Publication: March 25, 2019