Spotlights For Campaigns

Breakthrough ACTION Zambia

All activities were evidence-informed and theory-based, focusing on three primary objectives:

  • Reduce barriers to the adoption of priority social and individual behaviors
  • Strengthen functional linkages between health facilities
  • Improve the capacity and commitment of Zambian institutions to fund, coordinate, design, and implement effective social and behavior change (SBC) programming

Breakthrough ACTION’s overarching campaign, “Life is Precious, Take Care of It,” addressed the psycho-social, cultural, and structural barriers to care-seeking. The campaign placed special focus on men and adolescents and encouraged a greater uptake of health services at local clinics. A variety of multimedia approaches and materials were used to reach the intended populations, including targeted mass, community, and social media, Men’s and Adolescent’s Wellness Days, testimonials from national and community champions, and posters and job aids for health care workers. The campaign’s Facebook page documented the many events and materials produced.

During the course of the project, Breakthrough ACTION worked with the Compass to develop a stand-alone Zambia Compass to gather and share country-specific materials for the country’s SBC professionals.

Breakthrough ACTION is a United States Agency for International Development (USAID)-funded initiative to improve the health and well-being of Zambian families. Breakthrough ACTION is implemented by a consortium of partners led by the Johns Hopkins Center for Communication Programs (CCP).

Strategies

Adolescent Sexual and Reproductive Health

Capacity Strengthening

Family Planning

HIV

Life is Precious, Take Care of It

This campaign was created to convey positive messages and positive social norms around health for Zambians under this unifying theme. There is a wealth of materials and information on the campaign’s Facebook page.

Breakthrough ACTION Zambia a United States Agency for International Development (USAID)-funded initiative to improve the health and well-being of Zambian families. Breakthrough ACTION Zambia is implemented by a consortium of partners led by the Johns Hopkins Center for Communication Programs (CCP). With its unifying theme, the national family health campaign offers Zambians a single communication platform to address five key family health issues: maternal and child health, reproductive health, malaria prevention, HIV prevention, and nutrition.

Malaria

Maternal Neonatal and Child Health

Project Results

Date of Publication: April 20, 2022