Project Example

Aiisseee! (I Say!) Game Show Conceptual Framework

This framework was used to guide the development of the Aiissee! (I Say!) Game Show in Tanzania.

Aiisseee! (“I Say!”) is a television and radio-based game show designed to improve couple communication and promote couple connectedness by giving contestants and listeners the chance to discuss serious relationship issues in a humorous way. In these programs, couples answer questions to see how well they know their partners.

The programs are a project of the Tanzania Capacity and Communication Project (TCCP).

The show acts as a platform for conversations about HIV prevention, maternal and child health, and family planning, using a subtle yet provocative approach to create a comfortable forum for addressing hard-to-discuss issues in a non-confrontational way.

Source: Johns Hopkins University Center for Communication Programs

Date of Publication: December 9, 2019