Project Example

Aiisseee! (I Say!) Game Show Health Topics and Communication Objectives

Aiisseee! (“I Say!”) is a television and radio-based game show designed to improve couple communication and promote couple connectedness by giving contestants and listeners the chance to discuss serious relationship issues in a humorous way. In these programs, couples answer questions to see how well they know their partners. The programs are a project of the Tanzania Capacity and Communication Project (TCCP).

The show acts as a platform for conversations about HIV prevention, maternal and child health, and family planning, using a subtle yet provocative approach to create a comfortable forum for addressing hard-to-discuss issues in a non-confrontational way.

This chart was used in the design process, to lay out the program’s health topics and each topic’s communication objectives.

Source: Johns Hopkins University Center for Communication Programs

Date of Publication: March 25, 2019