Applying Behavioral Economics to Improve Women’s Experience with Maternal Care in Zambia
In Zambia, Breakthrough RESEARCH, through a study led by ideas42, is working to unpack and address the behavioral challenges that prevent providers from adhering to best practices during facility-based deliveries. After a scoping visit in Zambia and literature review of more than 20 related provider behaviors, the research team chose providers’ behavior during delivery—specifically, respectful maternal care—as a focus of study because of its potential for generating knowledge and having an impact on maternal health care.
ideas42 partnered with the USAID-funded Safe Motherhood 360+ project to conduct in-depth qualitative research with midwives, postpartum women, and other stakeholders to identify the behavioral drivers of disrespectful care. Using these insights, ideas42 and SM360+ worked with providers and patients to design solutions based in behavioral economics that can improve the experience of delivery care for the women of Zambia’s Eastern Province.
Source: Ideas 42, Population Council
Date of Publication: April 20, 2021
- Improving the Uptake and Adherence of Iron Folic Acid Supplements among Pregnant and Lactating Women
- “Because my Husband and I Have Never Had a Baby Before…” Results and Lessons from Interventions with First-Time Parents in Madagascar, Mozambique, and Nigeria
- Factors Impacting Use of Health Services by First-time/Young parents: A Formative Research Toolkit
- Self-Care: A Cost Effective Solution for Maternal, Newborn & Child Health for All
- Strengthening the USAID Zika Response: Experiences from the Zika Social and Behavior Change Working Group
- Social Franchising: Improving Quality and Expanding Contraceptive Choice in the Private Sector
- Multisectoral Integration of SBC Programming A High-Level Exploration of Integrating Family Planning with Other Development Sectors
- Active Case Finding with Case Management: the Key to Tackling the COVID-19 Pandemic
- Engaging Men and Boys: A Brief Summary of UNFPA Experience and Lessons Learned