CP Phase 2 Concept Testing
This concept testing chart from a project in Tanzania lays out several groups of information: questions, age and gender, concept, and reasons.
The concepts are then ranked. This process is explained in the tool Developing and Testing Creative Concepts.
Source: Johns Hopkins University Center for Communication Programs
Date of Publication: March 25, 2019
SIMILIAR RESOURCES
Tools
Examples
- Creative Concept Mockup Example
- Creating Mobile Health Solutions for Behaviour Change: A Study of Eight Services in the mNutrition Initiative Portfolio
- The ECHO Study Report
- Making Content Meaningful: A Guide to Adapting Existing Global Health Content for Different Audiences
- Birth Spacing and Family Welfare Sermons
- Community Communication MNCH e-Manual: Participatory Health Promotion Sessions
- HTSP Project Briefs: Niger, Togo
- Lever les Tabous: La sexualité et les approches promouvant l’égalité des genres pour mettre fin aux unions et aux mariages d’enfants, précoces et forcés
- Reaching First-Time Parents and Young Married Women for Healthy Timing and Spacing of Pregnancies in Burkina Faso
- Transforming the Private Sector to Support Universal Malaria Diagnostic Coverage