Project Example

CSP Creative Workshop Report

Report from a creative workshop for a campaign in Zambia address Concurrent Sexual Partnerships (CSP). The report includes the following information:

  • I. Introduction
  • II. Overview of Presentations and Discussion Highlights
    • a. What is CSP?
    • b. Literature Review
    • c. Qualitative Research Findings from Zambia
      • i. ZCCP
      • ii. SFH
      • iii. HCP
    • d. What is a Campaign?
  • III. Brainstorming Elements of a Creative Brief (Group Work):
    • a. Primary Audience
    • b. Secondary Audiences
    • c. Branding Ideas
    • d. Potential Channels
    • e. Creative Concepts/Considerations
  • IV. Next Steps

Source: Johns Hopkins University Center for Communication Programs

Date of Publication: March 25, 2019