Didier Comic Seasons 1 and 2

Population Services International

IDEO.org partnered with PSI to apply human-centered design to engage and promote the dialogue among young men working in the informal sector and their partners about contraception and family planning.   

The story of Didier was delivered every day via WhatApp or SMS, and a comic book story using the same characters and story approach was developed and published on Facebook in a series of ten episodes. Based on the success of the first series and guided by insights gained from feedback, a second series was developed in 2019.