Didier - An Edutainment-based Human-Centred Design Project


Didier is a human-centred design (HCD) activity seeking to engage and promote dialogue among young men working in the informal sector of the economy and their partners about contraception and family planning (FP).

Initiated by IDEO.org and Population Services International Côte d'Ivoire (PSI CI) in 2017, the HCD project or intervention prototype is being tested at small scale in Abidjan, Côte d'Ivoire. It uses dramatized storylines distributed via mobile messaging and Facebook, as well as Facebook interactions and interpersonal communication initiatives, to reach young men aged 15-24.

The objective is to see whether combining interpersonal communications along with a social media based story could be an effective way to engage these men as users of contraception, as partners, and as agents of change with regard to FP.