Project Example

Give your Baby a Healthy Start [Brochure, Kenya]

This brochure is part of a mass media campaign in Kenya which focused on changing beliefs and behaviors among young men and women ages 25-35 to promote child spacing and informed choice of modern contraceptive methods.

With the campaign slogan of “Plan for Yourself a Good Life,” the materials were designed in local languages for radio, print, and outdoor displays in regions across Kenya where the contraceptive prevalence rates are the lowest. Messages focus on health and other benefits families receive by using family planning, including a higher quality of life for their children.

The materials also promote ANC visits and births at a health facility in order to assist Kenya to reach the Millennium Development Goals and the country’s Vision 2030. The materials were launched just prior to the National Leaders’ Conference on Population and Development which brought nearly 1,000 local, regional and national leaders together to identify ways to address the emerging population challenges and shape the way forward.

This brochure is written in a question and answer format. The following questions are included:

  • What should I do if I am planning to get pregnant?
  • What should I do if I think I am pregnant?
  • Why is it important to deliver my baby in a health facility?
  • What should I do in case I deliver my baby at home?
  • What else do I need to do after delivery?
  • What are the danger signs that I need to look for after birth?
  • What are the danger signs that I need to look for in my newborn baby?
  • Can I use a modern family planning method immediately after delivery?

Source: FHI 360

Date of Publication: March 25, 2019