Project Example

Plan for Yourself Radio Spot [Kenya]

These radio spots are part of a mass media campaign in Kenya which focused on changing beliefs and behaviors among young men and women ages 25-35 to promote child spacing and informed choice of modern contraceptive methods.

With the campaign slogan of “Plan for Yourself a Good Life,” the materials were designed in local languages for radio, print, and outdoor displays in regions across Kenya where the contraceptive prevalence rates are the lowest. Messages focus on health and other benefits families receive by using family planning, including a higher quality of life for their children.

The materials also promote ANC visits and births at a health facility in order to assist Kenya to reach the Millennium Development Goals and the country’s Vision 2030. The materials were launched just prior to the National Leaders’ Conference on Population and Development which brought nearly 1,000 local, regional and national leaders together to identify ways to address the emerging population challenges and shape the way forward.

The three spots are about child spacing – one from the viewpoint of two young married women, one in which two women talk about another who has not spaced her children, and a third is about two men talking about birth spacing. This spot us about two men talking about family planning. One man tells his friend about his positive expeirence with child spacing.

Source: FHI 360

Date of Publication: March 25, 2019