Harnessing Behavioral Design to Improve Maternal Care in Zambia

Breakthrough RESEARCH, under work led by ideas42, applied behavioral design to assess the behavioral challenges that prevent providers in Zambia from providing respectful maternal care (RMC) in urban and rural health care settings.

The study identified behavioral barriers to RMC and led to the development of low-cost, feasible solutions with clients and providers.

Source: Breakthrough RESEARCH/Population Council