Project Example

HIV Communication for MSM, SWs, and Peer Educators in Jamaica: Action Media Findings and Communication Brief

The goal of the package of HIV Prevention SBCC Media Materials is to reduce HIV incidence among sex workers (SWs) and their partners and to empower SWs to individually and collectively take steps towards their own protection. The purpose of the package is to: 1) provide SWs with the information they need to make informed choices related to STI and HIV prevention, personal safety, and the law, 2) build individual and collective efficacy around STI and HIV prevention and personal safety practices, 3) increase dialogue among SWs on these topics, and 4) reinforce communication and interventions related to personal safety and HIV prevention. This is based on the assumption that an increase in knowledge, self-efficacy, and dialogue can help SW better deal with the multiple barriers to HIV prevention they are facing. This document documents Action Media Workshops which were held in order to develop SBCC resources that contribute to the reduction of HIV among MSM and SW and that could be integrated into existing programming with these priority populations. The purpose of the Action Media workshops was to support the conceptual development of these SBCC materials. Within the workshops, contextual challenges, gaps, and needs in relation to health were also explored.

Source: FHI 360

Date of Publication: March 25, 2019