Project Example

Insights to Improve Social and Behavior Change Programming Through a Focus on the Attributes of Behaviors

Behavior change is complex and can be a challenging programmatic objective to achieve in any context, requiring a clear understanding of why people engage in behaviors in the first place. Tackling it from an unconventional perspective, however, may lead to fresh insights that can help inform the design of social and behavior change (SBC) programs and maximize their success.

This brief describes the process and insights produced from Breakthrough RESEARCH’s evidence review on attributes of behaviors.

For more information, contact Sanyukta Mathur at

Source: Breakthrough RESEARCH/Population Council

Date of Publication: April 26, 2020