Project Example

Jiamini! Family Planning Campaign Media Brief

Jiamini! is a national campaign in Tanzania designed to empower women to initiate use of modern methods of family planning and encourage male support of family planning. It targets women and couples who want to delay their first pregnancy, wait to have their next child or stop having children, but who are not currently using a modern method of family planning.

By using testimonials from famous Tanzanians using modern methods of family planning, the campaign aims to:

  • Give people confidence to use modern methods
  • Address myths, misconceptions and fears about family planning
  • Encourage couples to talk to each other about family planning
  • Improve male partner support of family planning
  • Increase use of modern methods of family planning

Source: Johns Hopkins University Center for Communication Programs

Date of Publication: March 25, 2019