Reach, Recall and Impact of Jiamini! Campaign
This brief outlines the impact of the Jiamini! Campaign which waas designed to empower women to initiate and continue use of modern methods of FP, and encourage male support of FP.
It notes that the implication of the results is that approximately one-fifth of those exposed sought information on FP, and nearly half discussed FP with others, both of which are important intermediary steps in the process of behavior change.
Source: Johns Hopkins University Center for Communication Programs
Date of Publication: March 25, 2019
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