Project Example

Malaria and COVID-19 Television Spot – Kenya

Breakthrough ACTION worked with the Kenyan Division of the National Malaria Programme to develop this spot that promotes malaria prevention, testing, and treatment.

The spot also reassures audiences that it is safe to go to the health facility during the COVID-19 pandemic thanks to safety precautions put in place. The spot has been broadcast regularly on four of the leading local TV stations in Kenya starting in January 2021.

Source: Breakthrough ACTION/Johns Hopkins Center for Communication Programs

Date of Publication: July 13, 2021