Project Example

Malawi – Moyo ndi Mpamba Campaign Radio Spots

These radio spots are part of the Moyo ndi Mpanba campaign to promote health behavior change across the six focal health areas.

These radio spots are in Chichewa and cover these topics:

  • Nutrition
  • Pregnancy
  • Family Planning
  • Hygiene
  • Malaria

SSDI-Communication supported the Ministry of Health in realizing its ambitious health promotion agenda by developing and running a multimedia, multi-level Moyo ndi Mpamba, Usamalireni (“Life is precious, take care of it”) campaign, from 2011-2016. The ultimate goal of this campaign was to promote positive health behaviors and create demand for available services across six focus health areas – HIV & AIDS; family planning; nutrition; maternal, neonatal and child health; malaria; and water, sanitation and hygiene – and with audiences across the socio-ecological landscape and all targeted life stages.

Source: SSDI-Communication

Date of Publication: March 25, 2019