Project Example

Moyo ndi Mpamba Radio Serial Drama Design Document

This radio drama, part of the Moyo ndi Mpamba campaign in Malawi, was designed to inspire behavior change on priority health issues among adolescent and adult Malawians through interactive radio programming. The drama unfolded over 52 episodes, aired during 12-month period from July 2014 to June 2015. Each episode included questions for audience members, who were encouraged to respond via SMS or on Facebook.

The drama had three main plotlines:

  • A young married couple, Richi and Nasilina, struggle as Richi maintains his relationship with his old girlfriend Esmie
  • Ndaziona, a 16-year-old girl, has a terrible secret that she is hiding from her mother and two brothers
  • Mrs. Nabetha Gama, a very religious woman married to a very traditional man who strongly believes in traditional healers and superstitions

Learn more about the episodes here.

Source: SSDI-Communication

Date of Publication: March 25, 2019