Project Example

Nutrition Counseling Poster

Suaahara was a five year (2011-2016) project funded by USAID aimed to improve the nutritional status of women and children in 41 districts of Nepal. The project focused on improving health and nutrition behaviors at the household level through promotion of Essential Nutrition and Hygiene Actions (EN/HA), particularly Maternal, Infant and Young Child Nutrition (MIYCN), and addressing other determinants of under-nutrition, such as availability of and access to food, hygiene, quality of health care, child spacing and socio-cultural factors including gender and marginalization.

Suaahara was implemented by a consortium of partner organizations led by Save the Children.

The SBCC strategy established an internal quality materials review and production system to ensure that all partners in the consortium had mutually reinforcing, quality materials developed, pretested, produced and disseminated to the end user.

The poster on counselling services on nutrition, hygiene, breastfeeding and care of child from the health service centers was developed and massively disseminated in all the health service centers, local NGOs, district offices and public places. This was also called a motivational poster as it was targeted for health facilities and to motivate health service providers to make them accountable in disseminating messages on nutrition for the health of women and children.

The idea of developing this wall poster for health service centers originated from field visits and meeting with service centers and service providers. It was found that counselling on nutrition was not a priority of health service providers. These motivational nutrition counseling posters were developed as a wall hanging with illustrations and are being developed to display in a public space of health service centers.

Source: Johns Hopkins Bloomberg School of Public Health/ Center for Communication Programs

Date of Publication: March 25, 2019