Using the role model approach to improve malaria prevention and control: Lessons from Ethiopia

Malaria Consortium sought to improve understanding and uptake of malaria interventions in Ethiopia by implementing the role model approach in selected target districts in Southern Nations, Nationalities and Peoples’ Region. This innovative behavior change communication approach builds on the existing strengths of the community: it helps identify individuals who, despite sharing similar resources and living conditions to others in their communities, have shown unusual, but desirable, behaviors regarding malaria prevention and control that have resulted in healthy outcomes. This learning brief highlights the key results and lessons identified during implementation, and proposes recommendations. The work forms part of the three-year project Strengthening Community-based Malaria Prevention and Surveillance Interventions, Southern Nations, Nationalities and Peoples’ Region (2019-2022), supported by the James Percy Foundation.

Source: Malaria Consortium

Date of Publication: October 26, 2022