Creative Brief for Radio Skits for Uganda Schistosomiasis Prevention Campaign
This is a creative bfief for a series of radio skits aimed at adults and school children at high risk for contracting Bilharzia, or Schistosomiasis.
The campaign message strategy included the following goals:
- Raise awareness about the disease
- Build a sense of vulnerability
- Instill self-confidence to avoid Bilharzia
- Encourage practices that reduce the risk of Bilharzia
The radio skits included a musical jingle, s short dramatic spots, 2-minute dramas, call-in to experts, and reached 31 community radio stations in 15 languages.
Source: Ministry of Health Uganda
Date of Publication: March 25, 2019