Project Example

Bhanchhin Aama Radio Discussion Group Comic Book

These comic books are pictorial discussion guides for groups that directly link to the Bhanchhin Aama (‘Mother Knows Best’) radio program weekly radio drama and reinfoce the Suaahara program’s integrated nutrition messages and model behaviors. Each week, the radio programs’ characters, issues and messages are discussed at the community level in radio discussion groups that are facilitated by social mobilizers and the groups from existing groups whose members are all from marginalized groups.

The Bhanchhin Aama entertainment education radio program consists of two weekly programs. One is a 30-minute magazine-format (variety style) program which includes drama, vox pop, quiz and inspirational real stories. The second is a weekly program called “Hello Bhanchhin Aama” which is a recorded live call-in program where the trusted character of Bhancchin Aama answers real questions posed by the audience or helps them find the answers from experts.

Suaahara developed and broadcasts three separate programs in order to reach specific audiences and therefore there are three separate comic books.

Source: Johns Hopkins University Center for Communication Programs

Date of Publication: March 25, 2019