Project Example

Country Focus: Pakistan

Health Communication Component, 2014-2018

From 2014-2018, the Johns Hopkins Center for Communication Programs (CCP) led the Health Communication Component (HCC) in Pakistan, an initiative that worked to improve maternal, newborn and child health and family planning in the country’s southeastern Sindh province.

The project envisioned a Pakistan where individuals, families and communities advocate for their own health, practice positive health behaviors and engage with a responsive health care system. Central to accomplishing those goals was the development of the “Bright Star” campaign. HCC described a “Bright Star” as someone working to improve the health of his or her family, community or country. HCC’s aspirational mass media campaign and comprehensive approach to community mobilization encouraged people to come together to spark meaningful behavior change to improve maternal and child health.

The Health Communication Component worked to assist Pakistanis with advocating for a stronger health care system in their country.

Source: Johns Hopkins Center for Communication Programs

Date of Publication: October 5, 2020